MattVaillancourt.com

As a hands-on seller and GTM leader in cybersecurity and SaaS, I blend sales psychology, creative enablement, and real-world execution to develop modern sellers and build scalable revenue systems. I don’t lead from the sidelines—I stay connected to the work, co-selling while creating the strategies, stories, and structures teams need to win with intention.

Core Expertise

Skills Portfolio

Rocket

Content & Brand Building

Crafting compelling narratives, content, and AI-powered storytelling that capture attention, build trust, and drive modern go-to-market engagement.

Rocket

Channel Relationships

Building and scaling high-performance partner ecosystems across MSPs, national VARs, distributors, and alliances to accelerate revenue and market reach.

Rocket

Coaching & Sales Frameworks

Developing modern sellers and leaders through structured enablement, buyer-centric frameworks, and transformative training that elevates team performance.

Rocket

Data Analytics & Optimization

Designing data-driven sales systems, processes, and cross-functional GTM strategies that create predictable growth and scalable revenue engines.

Work Experience

Channel Engagement and Leadership with | MSPs | Distributors | Nationals | SMB & Enterprise End Users

2020 - Present

Senior Director Global Sales

SonicWall

2010 - 2020

Director of Sales & Distribution

D-Link Systems

2006 - 2010

Market Development

Ingram Micro

1999 - 2006

Retail Sales Management

Consumer Electronic Retailers

Tools

Software I Use Expertly

SalesForce

CRM

NetSuite

CRM

ConnectWise

ITSM

PowerBI

Data Analytics

Microsoft Office Suite

Productivity

ChatAI

Engagement Collaboration

Video & Audio AI

Content Creation

Recent Engagements

Podcasts | Articles & Copy Samples | Creative Content

Mirror

The Trust Fail (Shortform AI Content)

Trust is good; zero trust is better. Don't assume safety, verify it!

AI's Hidden Curriculum (Article)

When we talk about AI and education, the conversation often drifts to “AI tutors” or platforms designed to replace teachers. But what about the quiet lessons we pick up simply by using AI? What if AI teaches us in ways we don’t even realize?

Podcast

Secure Insights with NDK Cyber "Don't Create Cobra Farms" (Podcast)

Matt shares his approach to leadership, emphasizing the importance of knowing when to guide and coach and when to step back; “Know when to guide and coach and know when to get the hell out of the way and let the team run.”

Coaching & Appearance Requests

One on One Sales Coaching | Podcast & Speaking | Industry & Sales Consulting

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Matthew.Vaillancourt@gmail.com

© 2025