Matt Vaillancourt
GTM Strategy, Systems & Revenue Architecture
Building a modern revenue engine requires more than processes and dashboards. It requires clarity. Too many organizations drown themselves in KPIs, reports, and new initiatives that create noise instead of direction. My approach to GTM strategy focuses on identifying the few metrics and motions that truly move the business forward. Everything else becomes supporting detail, not the destination.
Sellers need data, but they need the right data. They need dashboards that give them clarity at a glance, not piles of reports that take hours to interpret. When sellers spend more time in spreadsheets than in conversations with customers and partners, revenue slows down. I design systems and processes that remove friction, strengthen prioritization, and make revenue signals obvious so teams can act on them quickly.
A modern GTM strategy also requires tight alignment between sales, marketing, product, operations, and leadership. This is the architecture that turns great ideas into predictable execution. When systems, messaging, and incentives point in the same direction, organizations accelerate. When they do not, everything feels harder than it should.
Skills Included in this Core Pillar:
- CRM and system optimization that reduces friction and increases clarity
- Forecasting and pipeline design that prioritize signal over noise
- KPI simplification to focus teams on the metrics that actually move revenue
- Data visibility and dashboards that help sellers act quickly and confidently
- Cross-functional alignment that turns strategy into consistent execution
Lastly, there is also a human side to revenue architecture. Sellers are customers too. They deserve tools, insights, and workflows that support how they sell, not how a dashboard designer thinks they should. This connects back to the VITAL framework. Leadership must listen, adapt, and equip sellers with the clarity they need to run as far and as fast as possible.
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